Digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. For reference, the average search index for ‘dog’ in 2019 was 90, compared to an average of 52 for ‘cat’. Average Annual Revenue Per Ecommerce Shopper for Online Consumer Goods Purchases vs. GDP Per Capita January 2020 DataReportal. As a result, a balanced device strategy is still essential. More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Gaming-Related Activities January 2020 DataReportal. Share of Mobile Time Spent by Mobile App Category January 2020 DataReportal. Read more → 2020 GLOBAL DIGITAL OVERVIEW. Our research starts at global and regional levels before diving into detailed analysis of payments in 40 select countries, from Argentina to Vietnam. You can read our full Digital 2020 Global Overview Report in the SlideShare embed below (click here if that’s not working for you), but read on below to find our summary of this year’s key headlines, numbers, and trends. ALL RIGHTS RESERVED 2020 GLOBAL DIGITAL AD TRENDS / 14 +9% YOY CHANGE Source: eMarketer $151.3 $129.3 US Billions $120 $80 $60 $0 $100 2019 2020 $94.6 $79.8 CHINA $19.6 $21.6 UK $13.4 $14.2 JAPAN $8.6 $9.4 GERMANY $40 $20 +17% YOY CHANGE +19% YOY CHANGE +10% YOY CHANGE +6% YOY CHANGE $140. In particular, women in Southern Asia are three times less likely to use social media today compared to men, offering meaningful insight into broader internet connectivity in the region. The 2020 McKinsey Global Payments Report 5 rebounded, consumers’ well-documented shift from the point of sale (POS) to digital commerce accounts for the reduced use of cash. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). Channels that Introduce People to New Products and Brands January 2020 DataReportal. GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s latest data putting mobile’s share of internet time at 50.1 percent. GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this time 12 months ago. All will be revealed below…, Daily Time Spent Using Social Media by Country January 2020 DataReportal. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. Mobile's Share of Time Spent Using The Internet Over Time January 2020 DataReportal. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points reveal that computers continue to play an important role in our connected lives. You don’t need creepy, invasive data for this – just search for a few relevant hashtags on Instagram, Twitter, or LinkedIn, and you’ll quickly start to learn what really matters to your audience. Many digital habits formed during lockdown have endured, despite the easing of restrictions . Map of the World's Digitally Unconnected Populations January 2020 DataReportal. Overview of the Smart Home Devices Market January 2020 DataReportal. Overall, in retail, the impact was not a decline but a shift in buying behavior. Global Digital Report 2019. Overview of Pinterest's Global Advertising Audience January 2020 DataReportal. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Meanwhile, the number of people around the world aged 16 to 64 who use software tools to block ads each month has also increased since our Digital 2019 reports. What’s more, the world’s internet users will spend a cumulative 1.25 billion years online in 2020, with more than one-third of that time spent using social media. Blended behaviours such as ‘click and collect’ are on the rise, and showrooming – where consumers visit physical world stores before buying products online – is also an increasingly common practice. 09:30 - 10:00 - Panel discussion around key takeaways from the report: Nathan McDonald, Co-Founder and Group CEO at We Are Social. As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates. Digital Vortex 2019 report, 88% of executives believe that digital disruption will have a major or transformative impact on their industries, compared with only 27% in 2015.10 Digital business transformation Introduction. At a global level, the average ecommerce shopper now spends almost US$500 on online purchases of consumer goods each year, although Statista reports that this varies significantly by country, from an average of US$1,441 per person in South Korea, to just US$20 per person in the Philippines. TikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. What’s more, with more than 50 million new users coming online for the first time in the region over the past 12 months, these audiences will play an increasingly influential role in shaping the next phase of the internet’s growth – in Asia and beyond. Average annual revenues per user (ARPU) grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. Remember that this is just a snapshot though; you can dig deeper into our complete collection of Digital 2020 resources on this handy index page, or head over to our library to find all of our reports from the past 9 years. Some say that the way we spend our time defines who we are. More importantly, is it a sustainable solution that justifies a steep learning curve (VR, anyone?). Use of Mobile Apps by Category January 2020 DataReportal. Global Digital Music Content Market Report 2020 - Industry Analysis Size Share Trends Segment and Forecasts to 2025 (Based on 2020 COVID-19 Analysis) The United Nations reports that much of this imbalance stems from “deeply ingrained social norms and practices.” Regardless of the cause, however, connecting the unconnected will depend heavily on improving digital accessibility for women, especially in developing economies. NewZoo reports that gamers spent more than US$150 billion on games in 2019, an increase of almost 10 percent compared to the previous year. Filipinos are still the world's most ‘social’ people, with the average internet user aged 16 to 64 spending almost 4 hours per day on social platforms. Age plays a significant role in determining levels of internet access across these regions: more than half of Africa’s total population is below the age of 20, and there are more than 460 million people below the age of 13 across Southern Asia. Skip to content. That means that the platform has roughly 300 million monthly active users outside of China. This follows nearly a decade of double-digit growth, including the last six years, when it was better than 20% globally. Its self-service advertising tools reported notably lower reach figures for India, Spain, and South Korea at the start of 2020 compared to just a few months earlier. The World Economic Forum publishes a comprehensive series of reports which examine in detail the broad range of global issues it seeks to address with stakeholders as part of its mission of improving the state of the world. The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October 2019 and January 2020. For context, if that figure were applicable to the entire global internet users base, it would equate to almost 2 billion monthly active users. It’s worth noting that helping people find love is big business too. More than 4 in 5 internet users aged 16 to 64 around the world play video games every month, which would equate to a total global gaming community of more than 3.5 billion people if we applied that figure to the total internet user population. Let’s finish with three top tips. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives. This huge online shopping festival – the Chinese equivalent of Black Friday or Cyber Monday – is increasingly popular throughout Asia, so it’s perhaps not surprising that China’s ecommerce giants are becoming much more visible at a global level. The key takeaway here is that there is no silver bullet when it comes to “closing a sale”, and marketers would do well to consider the full scope of the consumer purchase cycle – from initial discovery through to purchase, and even post-purchase activities – when devising their plans. Qihoo 360, a Chinese internet security company that is best known for its antivirus software, popular web browser, and mobile app store, takes Alexa’s tenth spot. But how can we translate these findings into more efficient and effective plans? Sin embargo, no es un reporte tecnológico. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. All of this increased activity has resulted in some important milestones and trends in our new Digital 2020 July Global Statshot report, produced in partnership with We Are Social and Hootsuite. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. Gaming, voice interfaces, and esports are all hugely popular with global audiences, yet continue to be underrepresented in the media coverage, in marketing plans, and in brands’ budgets. Mobile games are also big business, with App Annie reporting that the world’s mobile users spent more than US$65 billion on game apps and game-related in-app purchases in 2019, accounting for more than 70 percent of total consumer spend on mobile apps in the past 12 months. Privacy remains an important issue for internet users around the world, and the latest research finds that we’re more concerned today than we were this time last year. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. In its latest list, Alexa [note: not the voice assistant] places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. In July 2020, there were more than four billion global mobile internet users. Doug the Pug also has more followers than Grumpy Cat (RIP). However, these figures are based on absolute ecommerce spending, and don’t factor differences in average income and each country’s overall economic strength. Overview of Reddit's Global Users January 2020 DataReportal. Ranking of the World's Top Social Media Platforms January 2020 DataReportal. Trends in user numbers reported in the company’s earnings announcements suggest that the platform should have already passed the historic 2.5 billion monthly active users (MAU) mark, and user numbers continued to grow steadily across most countries during 2019. Regardless of country differences, however, TikTok climbed to sixth place in the global mobile app rankings by monthly active users for 2019. Matt Navarra, industry commentator and Social Media Consultant. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities put together. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. However, the shadow of data misuse remains and almost half of internet users are using ad blockers. We then look beyond the numbers with key insights on compelling trends from our team of payment experts. 09:00- 09:30 - The Global Digital Report 2020. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. Just before we dig into our analysis, we’d like to say a huge thank you to our data partners, without whom many of the best slides in this year’s reports wouldn’t be possible: Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our Digital 2020 collection will not be comparable to similar data points in previous reports. Similarly, Statista reports that internet users spent more than US$83 billion on online game purchases in 2019, up roughly 5 percent year-on-year. Seventh spot in Alexa’s rankings is occupied by Sohu, a popular online portal that offers news, search, gaming, and various other services. QQ, a popular messenger platform owned by WeChat’s parent company, Tencent, currently claims the sixth spot in Alexa’s rankings. No importa en qué época vivamos o la tecnología que produzca, el humano permanece constante a lo largo de este relevo de revoluciones. Every year when we’re producing these reports, we spot something fun in the data. Hopefully our Global Digital Reports help, but maybe a better answer is less, not more. GlobalWebIndex’s latest data show that two-thirds of internet users aged 16 to 64 now watch TV content via some form of subscription service like Netflix. For context, Eastern and Southeastern Asia account for roughly one-third of the world’s total internet user population at the start of 2020 (1.5 vs 4.5 billion). Asia’s rising influence is also evident in the latest rankings of mobile apps. Besides reports on its key events and standalone publications such as the Global Competitiveness Report, the Global Risks Report and the Global Gender Gap Report, the … Understanding that context, here are the six key takeaways from This Year, Next Year: Global 2020 End-of-Year Forecast Report: Digital advertising is expected to grow by 8.2% during 2020, excluding U.S. political activity. Yet, it’s not a technology report. Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole. Online purchases of Furniture & Appliances saw the fastest year-on-year growth, with 2019 worldwide consumer revenues of US$316.7 billion marking a 19 percent jump compared to 2018 spend. Roughly three-quarters of the world’s internet users aged 16 to 64 buy something online each month, with GlobalWebIndex finding that ecommerce adoption rates are highest amongst internet users in Indonesia, Thailand, and Poland. However, it’s worth highlighting that respondents cited frustrations with the sheer number of adverts on the internet as the primary motivation for using ad blocking tools, ahead of motivations related to privacy concerns. Internet Users' Concerns About How Companies User Their Data January 2020 DataReportal. Welcome to the Q3 2020 edition of the Global Digital Subscriptions Snapshot! MAJOR DIGITAL AD SPEND MARKETS WORLDWIDE India is the fastest-growing digital … However, there’s still hope for cat lovers: a Google search for ‘dog’ at the start of 2020 delivered a total of 6.76 billion results, but a search for ‘cat’ returned a total of 6.82 billion. However, this year’s fun fact goes to the very heart of why the internet exists, and marks a fundamental shift in the internet’s centre of gravity that’s arguably as radical as the rising influence of the East. However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. Try exploring cultures too, by constantly asking yourself what’s different about what you’re seeing compared to what you expected. Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. The latest data from GlobalWebIndex show that use of voice interfaces has grown by more than 9 percent over the past year, with 43 percent of the world’s internet users between the ages of 16 and 64 now using voice search and voice commands on any device each month. Global Ranking of Mobile Apps by Category January 2020 DataReportal. Mobile internet users account for 91 percent of the global online population. We strive to offer insight on all of these issues through our regular Global Digital Reports, but my answer to all of these questions is the same: focus your attention on people, not technology. However, games are not the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. Meanwhile, across all online shoppers aged 16 to 64, search engines are the first choice for people who are actively researching brands, products and services to buy, with more than half (53 percent) of GlobalWebIndex’s survey respondents saying that they use these tools. Staying on top of the latest tech trends is one of the biggest causes of stress for marketers everywhere. However, this is something that robust branded content and inspiration can change.”. Time Spent Using the Internet Each Day January 2020 DataReportal. We’ll share updates on this important story as and when we get them. The digital gender gap is also apparent in our latest social media data. Global Digital Signage Technology Market Report 2020 - Industry Analysis Size Share Trends Segment and Forecasts to 2025 (Based on 2020 COVID-19 Analysis) However, 500 million of these active users – more than 60 percent of the total – live in China. However, it’s not just China’s ecommerce sites that are breaking through at a global level: Baidu, China’s top search engine, ranks fifth in Alexa’s latest list, and fourth in a similar ranking from SimilarWeb. App Annie reports that the world’s smartphone users downloaded more than 200 billion mobile apps in 2019, spending a total US$120 billion on apps and app-related purchases over the past 12 months. This trend is even more visible in the latest data, with Asian apps and websites commanding an ever-increasing share of global activity. Overview of Facebook's Advertising Audience January 2020 DataReportal. Global digital growth shows no sign of slowing, with a million new people around the world coming online every day. The Report also addresses inclusion in education, drawing attention to all those excluded from education, because of background or ability. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. 2 Introduction: The evolution of blockchain M ORE THAN A decade has passed since the introduction of what we know today as blockchain technology. What You'll Learn. We won’t share your details with anyone else.Please read our privacy policy for full details. Digital 2020 analizza lo scenario social e digital, con dati e trend per comprendere internet, piattaforme social, mobile ed e-commerce. Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and more than half of all the world’s adults aged 18 to 34. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet. Digital and social platforms make it easier than ever to connect with – and learn from – people all over the world, whether they’re domain experts on LinkedIn and Twitter, or everyday people on Instagram. I hope you’ve found these numbers and insights useful, and that they’ll help you to deliver another year of impressive digital growth all of your own. These more ‘dedicated’ gamers spend an average of 70 minutes per day playing console games, but this rises to more than 90 minutes per day for console gamers in Thailand, the Philippines, and Saudi Arabia. For context, TikTok is still behind WhatsApp, Facebook, WeChat and Instagram, but it’s already ahead of all the other social platforms. Tinder generated more revenue than any other non-game app in 2019, while the world’s lonely hearts spent a total of US$2.2 billion on all dating apps during the course of 2019 – twice as much as they spent in the same category two years ago. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. This presentation explores the outlook for digital marketing in 2021 and beyond, exploring key headlines, insights and trends from DataReportal’s ongoing Global Digital Reports series. Furthermore, the latest data from Statcounter reveal that roughly 53 percent of all web page requests now come from mobile phones, but that computers still account for 44 percent of the total. 1 in 5 internet users aged 16 to 64 watched a live-stream of someone else’s gameplay during the past 30 days, while 1 in 7 watched an esports tournament. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. Mobile Ecommerce Adoption by Country January 2020. All the essential data you need to understand the local digital landscape in more than 240 individual countries and territories around the world. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. Almost without exception, the companies and brands that succeed over the long-term are those that successfully satisfy people’s wants, needs and desires – not those who’ve jumped on a bandwagon, created an isolated ‘viral’ campaign, or jumped at every shiny new toy without a clear strategy. Home; 2020 Report . 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. IoT will be an integral part of the 5G era. Welcome to Ipsos Global Trends 2020 – this report outlines some of the headlines from more than 370 questions asked across 33 countries, and updates previous editions from 2013 and 2016. However, the number of people streaming TV content via the internet also continues to rise. Video Game Use by Device January 2020 DataReportal. Percentage of Internet Users Who Stream TV Content Over the Internet January 2020 DataReportal. Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. Ecommerce Adoption by Country January 2020 DataReportal. Digital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before: The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019. Despite mobile’s ubiquity, three-quarters of internet users aged 16 to 64 still go online via laptop and desktop computers. You can read our full Digital 2020 Global Overview Report in the SlideShare embed below (click here if that’s not working for you), but read on below to find our summary of this year’s key headlines, numbers, and trends. The same is true for talent developers. The average internet user now spends 6 hours and 43 minutes online each day. If you’ve been online since the 90s (ahem), you may know that the internet was in fact invented to share pictures of kittens. Between 2019 and 2025, the number of global IoT connections will more than double to almost 25 billion, while global IoT … App Annie reports that video apps accounted for 5 of the world’s top 10 non-game apps ranked by consumer spend in 2019. We have analysed the data in more depth than ever, highlighting the world’s values and trends in one in-depth survey. It’s worth noting that in-app purchases are an increasingly important part of the gaming industry, with GlobalWebIndex reporting that 8 percent of all internet users aged 16 to 64 purchased some form of game-related “DLC” (downloadable content) in the past month alone. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum. Data from Google Trends reveals that people searched for dogs almost twice as frequently as they searched for cats in 2019. Dogs January 2020 DataReportal. Annual Ecommerce Revenue Growth by Category January 2020 DataReportal. All the data, insights and analysis you need to understand the global state of digital in October 2020. Global Digital Overview January 2020 DataReportal. Digital 2020. In line with its mandate, the 2020 GEM Report assesses progress towards Sustainable Development Goal 4 (SDG 4) on education and its ten targets, as well as other related education targets in the SDG agenda. Global Digital Agriculture Market Report 2020 - Industry Analysis Size Share Trends Segment and Forecasts to 2025 (Based on 2020 COVID-19 Analysis) Published: Aug-2020 | Format: PDF | Maia Research | Number of pages: 119 | Code: MRS - 758079 The Fashion & Beauty and Electronics & Physical Media categories also saw impressive gains, with consumer ecommerce revenues in both categories increasing by 18 percent between 2018 and 2019. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. However, when we consider the extent of app offerings available to today’s mobile users, this is perhaps unsurprising. People are also spending more time watching other people playing games. The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach almost US$1.19 trillion. Don’t just search for product-related hashtags, though. The 2020 Digital Trends report, is based on a global survey of almost 13,000 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. Video’s scale isn’t just about data consumption, either. Worldwide, ecommerce consumers are more likely to purchase through a mobile device than through a laptop, although the data reveal that most people use both devices for their online shopping, depending on the type of product they’re buying and the context of their shopping activities. My advice here is similar to the advice I shared above: take a few minutes each day to go onto public social media platforms and learn about what your audience cares about. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social. Global Ranking of Mobile Apps by Consumer Spend January 2020 DataReportal. Moreover, people use different devices at different times and for different needs, so marketers must go beyond technical considerations to understand the various use cases and contexts for each device when building their plans. Meanwhile, the latest data from Statista shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category.
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